MISSING LINK BICYCLE COOPERATIVE

The Missing Link Bicycle Co-op has been a cooperatively run bike shop for over 36 years.
We are located just below the U.C. campus in Berkeley, California, and we sell bicycles, bike accessories, parts, and clothing. We also repair and recondition bikes at our Repair Annex, across the street from our Main store

This business is different from others, because we are cooperatively run, that means that each employee of the business is an equal owner. How, you might ask, does this benefit you aside from the low prices, smart help, free repair classes, free loaner tools, and the best music this side of KALX?

(click on this image to access a very nice website about the Missing Link put together by UC Berkeley journalism students)

Employees: It's a good place to work, so we stay here a long time.....
25 years, or more, in some cases, so you'll see familiar faces in the store.

Sales: We're not on commission, so you won't ever be pushed into a sale. You'll also get a variety of opinions from different members, we hope, to steer you in the direction that best suits YOUR cycling needs.

Bikes: We know that a comfortable ride is what matters most, so we take the time to make sure that each bike we sell fits your needs and your body., and we have a Bicycle Exchange Policy to back it up!

Service: Since there's no boss cracking a whip to make us work faster, we can take the time to ensure careful and precise work which will make your bike perform better and last longer. We have a combined experience of over 250 years. Older than this great nation!

We also sponsor the Lost Coast Brewery off-road racing team and offer discounts to members of many local clubs.

Feel free to poke around; there's enough information here to fill up a nicely sized lunch break. As ever, let us know if there's something we can do for you.

When you tire of browsing, go for a ride.

For those of you interested in how a collectively run business operates, there is now available a 28 minute video about 3 collectively run businesses--the Cheeseboard Bakery and Cheese shop, Rainbow Grocery, and Inkworks Press--all in the San Francisco Bay Area. Collectives often use the video to orient workers to their unique work philosophy. Here, the worker-owners of three successful businesses show what it's like to work collectively, manage a business and deal with problems in a truly democratic way. click for more info...