Our Spring/Summer hours of operation are now in effect: M-Fri 10-7 Sat 10-6pm, Sun 11-6pm
The Missing Link will be closed Saturday, July 4th
36 Years! That's how long the Missing Link Bicycle Co-op has been a Berkeley institution. Some think we should be in an institution, but that's another story. We are located just below the U.C. campus in Berkeley, California, and we sell, repair, and recondition bicycles.
This business is different from others, the Link is owned and operated by a 20 headed monster....us the coop members. How, you might ask, does this benefit you aside from the low prices, smart help, free repair classes, free loaner tools, and the best music this side of KALX?
Employees: It's a good place to work, so we stay here a long time.....
25 years, or more, in some cases, so you'll see familiar faces in the store.
Sales: We're not on commission, so you won't ever be pushed into a sale. You'll also get a variety of opinions from different members.
Bikes: We know that a comfortable ride is what matters most, so we take the time to make sure that each bike we sell fits your needs and your body.
Service: Since there's no boss cracking a whip to make us work faster, we can take the time to ensure careful and precise work which will perform better and last longer. We have a combined experience of over 250 years. Older than this great nation!
We also sponsor the Lost Coast Brewery off-roadracing team and offer discounts to members of many local clubs.
Feel free to poke around; there's enough information here to fill up a nicely sized lunch break. As ever, let us know if there's something we can do for you.
For those of you interested in how a collectively run business operates, there is now available a 28 minute video about 3 collectively run businesses--the Cheeseboard Bakery and Cheese shop, Rainbow Grocery, and Inkworks Press--all in the San Francisco Bay Area. Collectives often use the video to orient workers to their unique work philosophy. Here, the worker-owners of three successful businesses show what it's like to work collectively, manage a business and deal with problems in a truly democratic way. click for more info...
Thanks for voting for us for Best Bike Shop! We podiumed (3rd place) in the SF Chronicle SFGate BayList contest.
We were beat out by two very worthy competitors: 2nd place went to Cycles of Change, the folks making bicycles accessible to people that might not be able to afford one if not for the good work of this top notch non-profit. 1st place went to Wheels of Justice in Montclair, with a statement as funny and irreverent as their's it's no wonder that they won, besides that Dan Watson, one of the shops owners polished his prodigious mechanical skills right here, at the Missing Link!! Hats off to you! We're thrilled to be in such auspicious company!!
Clif Bar Voluntary Recall
On January 30, 2009, we expanded our voluntary and precautionary recall of CLIF® and LUNA® branded bars because of concern that the recalled bars contain peanut products that were manufactured by Peanut Corporation of America (PCA), which is the focus of an ongoing Salmonella investigation. Clif Bar & Company took this action
in response to PCA’s recent expan
sion of its peanut products recall to include all peanut products produced in PCA’s Blakely, Georgia plant since January 1, 2007.
In light of PCA’s actions, and with continued caution, we’ve expanded our voluntary recall. We take the health and safety of our consumers very seriously.
The UC Berkeley Parking & Transportation Office website is a great source ofinformation on cycling in Berkeleythat will make your cycling experience in Berkeley a better one.
Check out Pinehurst Road and more of our favorite Bay Area rides.