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Main Store:
Annex: © copyright 1998 the Missing Link Bicycle Cooperative Inc. |
One World, Two Wheels, a Trek Commitment is just that; a pledge by Trek and its dealers to make the world a more bike friendly place.
The goals of the program are to:
Give $1 million to the Bicycle Friendly Community program of the League of American Bicyclists to increase the number of Bicycle Friendly Communities in the U.S.
Give $600,000 to the international Mountain Bike Association for their Trail Solutions Program.
Increase the number of trips taken in the U.S. by bike from the current 1% to 5% by 2017.
There is a lot of compelling evidence to support why more trips can and should be taken by bike. You’ll read about some of them on the One World, Two Wheels website. From traffic congestion to pollution to global warming, there are many reasons for us to ride, especially for trips under two miles.
The world isn’t going to change itself. It’s time to get involved.
Welcome to One World, Two Wheels. We hope we can inspire you to “Go by bike!”
35 Years! That's how long the Missing Link Bicycle Co-op has been a Berkeley institution. Some think we should be in an institution, but that's another story. We are located just below the U.C. campus in Berkeley, California, and we sell, repair, and recondition bicycles.
This business is different from others, the Link is owned and operated by a 23 headed monster....us the coop members. How, you might ask, does this benefit you aside from the low prices, smart help, free repair classes, free loaner tools, and the best music this side of KALX?
Employees: It's a good place to work, so we stay here a long time.....
25 years, or more, in some cases, so you'll see familiar faces in the store.
Sales: We're not on commission, so you won't ever be pushed into a sale. You'll also get a variety of opinions from different members.
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ikes: We know that a comfortable ride is what matters most, so we take the time to make sure that each bike we sell fits your needs and your body.
Service: Since there's no boss cracking a whip to make us work faster, we can take the time to ensure careful and precise work which will perform better and last longer. We have a combined experience of over 250 years. Older than this great nation!
We also sponsor the Lost Coast Brewery off-road racing team and offer discounts to members of many local clubs.
Feel free to poke around; there's enough information here to fill up a nicely sized lunch break. As ever, let us know if there's something we can do for you.
When you tire of browsing, go for a ride.
For those of you interested in how a collectively run business operates, there is now available a 28 minute video about 3 collectively run businesses--the Cheeseboard Bakery and Cheese shop, Rainbow Grocery, and Inkworks Press--all in the San Francisco Bay Area. Collectives often use the video to orient workers to their unique work philosophy. Here, the worker-owners of three successful businesses show what it's like to work collectively, manage a business and deal with problems in a truly democratic way. click for more info...
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 Click here to take a video tour of Berkeley's Bicycle Boulevards |
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 This link will take you to 511.org for the most comprehensive, up-to-the-minute info on your Bay Area commute |
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 Check out Pinehurst Road and more of our favorite Bay Area rides. |
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Check out our Myspace page
