Main Store:
1988 Shattuck Ave.
Berkeley, CA 94704
Phone:
(510) 843-7471
Fax:
(510) 848-5322



Annex:
1961 Shattuck Ave.
Berkeley, CA 94704
Phone:
(510) 843-4763

Email: [email protected]

© copyright 1998 the Missing Link Bicycle Cooperative Inc.

How many times have you seen someone riding along with their helmet jauntily hanging from their handlebars as they zip through traffic? Whether you wear a helmet or not is your choice*, but to wear it on a part of your bike requires a truly twisted sense of reality.

* Kid's under 18 years of age are required by law to wear a helmet when biking.

It is important that you get a helmet that fits. If you don't then you won't wear the helmet, and what's the point of that? Picking a helmet that you think looks good is fine, but it should also be comfortable, and fit on your head so that it won't fall off in the unfortunate event that you do. We carry several brands of helmets so you can find one that fits.

Nobody looks good in a helmet but it sure beats being dead. I bet that you are going to want to jut your new helmet back so that you can look jaunty. Well, forget it. It looks dumber than you think and in the end makes your helmet less safe. You can check out loads of great helmet info at

The Bicycle Helmet Safety Institute.